Soap Opera Trailer
The above page shows just a small fraction of similar conventions of our trailer. The reason our trailer follows conventions is because we are advertising a story to premier the show. By advertising and presenting ‘Rachel Manning’s’ we have to follow already existing examples of soap opera trailers as they also introduce characters.
The location of our soap is also convention, many soap operas, such as ‘Emmerdale’ are set in rural locations. Yet, we broke the convention of the audience we’re targeting. Most rural soaps advertise a more mature audience but through younger characters we are targeting a broader range of younger and elderly males and females. This gives us a stronger chance of having a successful soap opera.
Most soap opera trailers are also set in a time period. Our soap trailer breaks this convention, as it shows an entire day and has no set period. This was done so the audience could get a rough idea what a day (or an episode) in ‘Mill Lane’ would be like.
Our trailer follows trailer convention regarding editing. We used fade to blacks which separate the scenes/clips from the soap. This is an effective way to introduce each character within their own scenes.
Finally, to help pursued this younger audience to watch our soap we had a young, upbeat high tempo instrument background music which connotes this isn’t the ordinary rural soap opera. This, in turn, broke the conventions of a soap opera trailer as many of them will use lyrics to imply and suggest a narrative. We choose not to have lyrics as we wanted the storylines to be visually delivered.
Soap Opera Magazine
Soap Opera Trailer
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