How effective is the combination of your main product and ancillary texts?

The purpose of the above clip was to inform you, the reader, of all the similarities between all three types of advertisement. Each presents the same storylines and furthers your understanding of each through several separate methods. For example, Rachel Mannings plot is shown in three separate stages. Firstly, the magazine shows that she has begun a love triangle and that she is ‘trouble’. Secondly, the poster informs us that Rachel is not a normal resident of the rural ‘Mill Lane’, but instead urban ‘Essex’. Lastly, the trailer shows she is not liked but any of the residence habiting ‘Mill Lane’ and that she is fracturing a relatively peaceful society. All three brought together informs the viewer about Rachel position in the soap opera and it is this three way partnerships that links all advertisement products.

Each piece of advertisement conveys the same message of the location for ‘Mill Lane’; a rural, old fashioned village. Once again, similar to the advertisement of stories, we used each form of advertisement to convey a new element to the overall message.  The poster has no background but shows all characters in an old, fashioned brown which resembles that of early photographs. This connotes the location of ‘Mill Lane’ is old. The ‘Mill Lane’ font is also old fashioned compared to the above slogan which furthers the connotation that ‘Mill Lane’ is old fashioned. The magazine shows the background behind the images and shows some characters dressed rurally. This matches the trailers enigma coded information and combining the three the audience figures out the location is an old, rural village. 

Lastly, apart from the magazine which I explained in the above video, all products advertise the element which allows the viewer to watch the soap opera including time, date and channel.