One thing this trailer does outstandingly well is target a particular audience: the young, stereotypical, dumb teen. I hate this trailer, as it is so cheesy, however, I like the fact the actors talk to the viewer to advertise the up and coming soap. By doing this the characters are taken out of their world (which is Hollyoaks) and join our own through this interaction making them more appealing. The audience can indentify with one of the characters; one of the four parts from the uses and gratifications theory.
Unlike the EastEnders original trailer characters are introduced to audience before launch. The character who says ‘I’m not doing this’ has already briefly revealed some of her personality by refusing to play along and by teasing the man she has matched with. This trailer also reveals all the actors are young and therefore targets a particular young audience.
The actor named Benson clearly tells us the show's name and launch date but the time of the show is not said. In fact it is hidden away in small writing, until second screening I did not realise the times existence and therefore I would be led to say this trailer isn’t clear, nor bold enough.
Similarly to EastEnders the trailer was simple, and I believe would also not demand a high budget. So there it is, soap opera launch trailers need to be simple and clear without needing a high budget.
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