Released in 1985, this was the launch of EastEnders. The short, twelve second trailer included a lot of information on EastEnders and related themes, it’s incredible. It was basic and probably low budget which coincides with this. It included the date it was released; time it is aired; location of the show shown by the location but more so by the iconography of the red London buses; its name; theme tune and logo all within twelve seconds.
The position of the logo being on the side of the lorry is humorous; it’s literally suggesting that the EastEnders is coming to their new home, being BBC1. Also, by positioning the logo on a vehicle it can suggest that the show will be intense and snappy like a vehicle moving.
However, this trailer makes me wonder if all Soap trailers appear in such a basic manner or is this a low budget stroke of genius that captivates their audience with the question ‘what the heck is EastEnders?’. To answer this I will do further research into first trailers for Soaps.
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