Monday, 10 October 2011

Magazine cover blue prints

Mag draft 1

Mag draft 2

These are the two drafts I created for a soap opera magazine cover. I prefer the first draft yet logically it should be the choice I reject.

Draft one is more packed, a convention for these covers. Yet, the title is not located in the left third. Draft two title is located in the left third. To get rid of the problem for draft one I will copy existing soaps strategies of having a catchy title, achieving being noticed by the audience because the first few letters are recognised.


Cosmo (thought not a tv listing magazine) is a good example of my draft one.

NOTE: On both my drafts i wrote main cover line for both the titles of the magazines located towards the top or left section of the page. I have noticed my error but cannot change it so please be aware of the title.

Sunday, 2 October 2011

Generic characters of soap opera compared to our characters

  After creating a generic character information page on our group blog for Hollyoaks characters I started question that, if any of these character, can be seen similarly to our own cast. This led me to research each big British soap including, EastEnders, Coronation Street, Emmerdale and Hollyoaks.

The Essex girl
Our Essex girl is a nasty piece of work, only capable of caring for herself. This is why I would place her in the character brand of the villain/gold digger. If compared to a real soap character I would say she is most like Eastenders star, Lucy.



Lucy  Beale
 played by Melissa Suffield

Lucy lies, steals and cares little for others, only making a caring acceptation for her twin brother. She is a nasty diva; like our character. This also is the look we want to create for our character, Lucy looks like a diva. She looks like a selfish drama queen. This is the desired look we must achieve.



The pregnant woman
The pregnant wife made a mistake, she cheated on her husband with his best friend, this is evil, yet you feel sympathy for the character despite her wrong doings. She is the role ‘the pregnant woman’ nearly always found in soaps. This is why I would compare her to Eastenders star, Heather.

Heather Trott (played by Cheryl Fergison)

Heather, like our pregnant character got herself knocked up. She too made a mistake with the father, sleeping with a teenager. Though we know what she did is wrong we feel pity for her like our own pregnant character.
 
 
The mechanic
The mechanic loves himself, he cares little for other people as long as he gets what he wants, yet don’t be mistaken he would never harm anyone to gain his desires. He is the generic character ‘the player’. This is why I would compare him to Coronation street star Nick.

Nick Tilsley (Pic:ITV)

Coronation Street actor Ben Price on why playing Nick Tilsley means he’s finally in a TV show that won’t scandalise his local church

'Nick became troublesome in his teenage years and began smoking, and later married his girlfriend Leanne Battersby. But he left for Canada in 1999 after he got her to abort their child. When he returned back to the street in 2003, he resumed his relatonship with Maria Sutherland after a brief relationship he had when he visited for his mother's wedding to Richard Hillman a year previously. He began working with Mike Baldwin at Underworld, but lost the job. He later left again for Canada in 2004. Sometime between that, he returned to Britain and moved to Nottingham.
He returned again in 2009 when Audrey wanted him to talk Gail out of marrying Joe McIntyre although Nick didn't mind him. He moved back to the street in 2010 when Gail was accused of murdering Joe and after he lost his job. After briefly running Underworld with Carla Connor, he set up a bar called The Joinery under the viaduct, which was managed by Leanne. They had a brief affair despite Leanne being engaged to Peter Barlow and Nick tried to stop Leanne from marrying Peter, but Leanne realised her mistake and spurned Nick. He currently lives at No.8 with Gail and half-brother David Platt.'

Even this short article from Coropedia.com reveals the many relationships Nick has had over his years on Coronation Street. He is good looking and uses this to his advantage, very similar to our own ‘player’. Like our character he will not use violence to his advantage but relies only on his charms.


The farm girl

The farm girl is a sweet girl, kind and caring and what she lacks in fashion she makes up in with her stunning beauty. She usually is cast to a side, not getting what she wants, always caring for others before herself. She is the generic character of the damsel. When faced with confrontations however she becomes a strong powerful woman fitting into another generic role of ‘the strong woman’. This is why I would compare her to Eastenders star, Whitney.



Whitney Dean
 played by Shona McGarty


Whitney is caring towards others; she often looks after the children in her family and help out friends. Yet she is feisty and aggressive in an argumentative/threatened environment and as a result she has both generic traits our farm girl peeresses.



The hunter/landlord
The hunter is also the pub owner. He cheated on his friends trust by sleeping with his wife and potentially getting her pregnant. He is a boss figure and can be compared to Eastenders star, Phil.

Phil Mitchell
 played by Steve McFadden

'Don't mess with this East End hardnut...
or else! Nobody gets away with dissing the Mitchells.
 Phil will stop at nothing to protect the family honour.'

Phil, the boss of several businesses, owns the characteristics I want to apply to our own generic boss figure. He is tough, he is a leader and he breaks all the rules fitting in the generic role of the bad boy. He commits crimes and acts which connotes him to be an antagonist yet by the audience he is still loved as a protagonist.
He too had a son he wanted to change. Ben Mitchell wasn’t gay like our landlords son but he was a coward and liked activities such as dance more than boxing. Phil’s struggle to change his son is similar to our bosses struggle to change his son.



The famer
The farmer, the kind loving husband to a cheating wife has always been putting over’s before himself. Seen as the protagonist and loved by the audience he is the generic character ‘the good guy’ and can be compared to Tony, from Hollyoaks.

tony_gallery

Tony Hutchinson (played by Nick Pickard)

Tony, a kind caring character always finds himself in awful situations. The saying ‘bad things happen to good people.’ revolves around his daily life, much like our own kind character that was betrayed by his wife and best friend. Tony even was arrested for being a paedophile after sleeping with a seventeen year old girl who he believed was an adult.



The vicar
Leading every conversation back to God the generic character of the old and wise is remarkably similar to Eastenders star, Dot.

Dot Branning (formerly Cotton)
 played by June Brown

There is little to say about the similarities between our religious figure and Dot. The only difference is Dot is female. Both are very religious and fit into the stereotypical ‘grumpy senior’ category.  



The elderly lady
Loving every second of life and always putting smiles on people’s faces she too plays the generic role of the old and wise. She is similar to Coronation street star Vera.

Cheers! Jack and Vera behind the bar at the Rovers Return pub, which they bought in 1995 and ran for a year

'One of the best-loved characters in the show, Vera died in an armchair as her husband Jack was in the Rovers Return. Actress Liz Dawn, 68, who played Vera since 1971, is retiring because she suffers from chronic lung disease.'
 
Vera leaving the show in 2008 until she appears in a special afterlife special.

Time to go, darling: Jack and Vera share one last kiss
'Coronation Street's Jack Duckworth is helped into the soap afterlife by late wife Vera as he dies peacefully in his chair.' 

Vera, a show favourite since its birth left in a dramatic story plot involving her husband’s death. In her later years she was kind and helpful sharing her knowledge to younger generations much like our own old lady.

On a further note creating this storyplot of the afterlife brakes all soap conventions, instead of showing life it shows death making it more of a drama than a soap episode.


The pub landlord’s son
Unknown by his family the landlords son it gay, most people expect this; yet, he tries to hide the truth from everyone (including himself). His father, a powerful man always picks on his son to act more manly. This generic character of the gay can be compared to Hollyoaks star Craig.  
  craig_reg

Craig Dean (played by Guy Burnet)

Craig is very similar to our gay character; his family finds it hard to accept his new attraction. He tries hiding this attraction from himself, despite having sex with character John Paul. He has the same traits as our character and fits into the same storyline, a gay soap opera character convention storyline.

Tuesday, 27 September 2011

Own soap idea

Some ideas came to mind when I thought of ideas that could make a potentially popular soap opera.

I considered a gap in the market, ‘a time period soap opera’. This has not been done before and would, I believe, attract a huge potential target audience who wish to learn as well as being entertained. This in turn would make two sections of the uses of gratification theory true, people watch to be entertained and people watch to learn.

However, without target audience research I could not even consider creating a time based soap opera. Also for a student to find locations, props, clothing and decent actors to fit the criteria of creating a time based trailer is near impossible, time consuming and money consuming, concluding the time based soap opera to be an impossible task with facilities available.

This led me to look for alternative solutions. We wanted to avoid an urban based soap opera and challenge ourselves to find rural locations, as well as props and clothing.

With few solutions left we decided to create a rural soap opera, like Emmerdale.

Wednesday, 21 September 2011

Are soap operas harmful?

In order to fully comprehend the task of creating a conventional soap opera trailer I researched the public’s view of soap operas. This is an important step in creating any form of media product, for it leads us to the holes in the market wanting to be filed. Here are just a small percentage of the debate, essays and complaints I researched.

UK: Soap operas ignoring negative effects of alcohol - research

Author: | 8 December 2010

A failure on the part of soap operas in the UK to feature the risks of alcohol abuse in their storylines could affect under 18's views on drinking, according to recent research.

Alcohol awareness charity Drinkaware has released research today (8 December) claiming that, on average, over a third (38%) of soap air time features alcohol. From examining four top soaps broadcast in the UK, the research shows that characters were more often than not depicted drinking alcohol to socialise or as a celebration. Only extreme storylines show the harmful effects of alcohol misuse.

Chris Sorek, chief executive of Drinkaware, said: "We need to avoid normalising the idea of consequence-free drinking to excess, especially among under 18s, so people of all ages can make informed decisions about their own drinking based on the facts"

Drinkaware warned that, with 42% of 11- to 17-year-olds watching pre-watershed soaps, the programmes are not depicting the negative effects of too much alcohol consumption enough.

As a result, Drinkaware has requested meetings with UK broadcasters and has developed recommendations to encourage soap opera producers to highlight the risks associated with alcohol misuse.

This article was posted on ‘just-drinks.com’ and it highlights a growing concern of negative impacts soap operas have on children.
Over the last few decades soap operas are more frequent and appear before watershed hours hosting some adult themed storyline. These plots often include alcohol; however, alcohol is now seen as a prop rather than a luxury. Many believe this could be harmful for children and a high rise of teenage alcohol abuse may be linked to television ignorance.
This can show a possible change in the potential market or call attention to the problems with watershed observations.
Furthering the defence that these shows may be copied I have a small section of an article…
Adolescent Soap Opera Viewers
Louise Saffhill
PART 1 - INTRODUCTION & LITERATURE REVIEW
Aims of study
My initial aim in undertaking this study was to investigate adolescents’ viewing of soap operas in terms of its effects upon their identity. However, I began to question the validity of this investigation upon determining my own reasons for viewing soaps. I have watched soap operas since childhood and cannot think of a simple example of how my engagement with this genre may have affected my identity or personal development. My prime reason for watching is escapism, coupled with the desire to be entertained. Herzog’s study of soap opera viewers lists the three main reasons for engagement in soap as "emotional release, fantasy fulfilment and desire for information and advice." (Brown, 1994: 68) Although this study was carried out in 1944, its relevance remains today and was adapted by McQuail, in 1987 (Brown, 1994: 69) who established four categories of reasons people use the media. They include


***
 The writers of the London-based soap have hit the headlines with their cot death/baby swap storyline involving Kat Moon and Ronnie Mitchell. I for one took that particular story with the same fictional pinch of salt I do with all soaps. Pity it left such a bad taste in the mouth for a minority.
EastEnders viewers have always and will always turn on for a good dose of doom and gloom. And as an EastEnders spokesperson simply put it: “Our job is to be a drama”.
Around 10m of us watched the very real (followed by very surreal) turn of events over the Christmas period as Ronnie Mitchell discovered her newborn James had died in his cot before sneaking into the Queen Vic pub and swapping him for Kat Moon’s newborn, Tommy.


Shocking, thought-provoking, and utterly ridiculous at times; the storyline is everything we should expect of a soap opera and more. And it’s the ‘more’ that’s rattled a few cages, most of which appear to belong to ‘appalled’ and ‘distressed’ mothers. The same mothers who watch the soap four times a week for the reasons they’re now slating it.


Over 6,200 complaints have been made about the storyline so far. An Ofcom spokesperson told Confidential: “We are currently looking at them to see whether we are going to investigate or not.”

Information founded at http://www.liverpoolconfidential.co.uk/Entertainment/TV-and-Film-Reviews/EastEnders-from-soap-opera-to-soap-box
I remember this story to be on the covers of many magazines, news papers, news headlines and internet pages.
It is rare for a storyline to gain so much negative attention. The plot could be considered cruel to many mothers who lost children and offensive to many other viewers. Yet this boundary braking episode brought in a wave a mass audience attention which ultimately ended with huge success for ratings.
 'Unrealistic and hurtful': Mothers take to internet to protest at EastEnders cot death storyline’

Thursday, 15 September 2011

Soap opera posters


Soap opera magazine cover

Publication 1 Soap Magazxine


This is my analysis now i have learned magazine analysis terminology.